TrueChoice.AI Update - 2026
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TrueChoice.AI Update - 2026 *
Role: UX Design Lead
Tools Used: Figma and Webflow
Project Goal: Incorporate futuristic AI styling and content to highlight TrueChoice’s transition from SAAS into an AI company
Overview: Explore opportunities to expand existing branding. Design sections that explain TrueChoice’s new features as an AI-driven analytics tool. Incorporate the dynamic TriSquare glyph which represents forward motion and continuous improvement.
Result: TrueChoice.AI demonstrates it is a valuable competitor in the AI space and a useful tool that can guide you in interpreting data and accelerating impactful decision-making.
Ideation
Website Landing Page Redesign - 2024
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Website Landing Page Redesign - 2024 *
Role: Website Developer and Designer
Team: UX/UI Designer - Abby Liscum
Tools Used: Figma and Webflow
Project Goal: Update the TrueChoice website to be more engaging and professional. Solidify new branding
Overview: Researched different file types and micro animations and explored colors and styles. Collaborated with team members to play into each other’s strengths.
Result: Our company appears more professional and we have seen a 32% increase in user traction.
Lottie Files
Through this project I researched different animation practices and file types that work best for websites. Previously, we used GIFs that were often oversized and corrupted gradient styling. Lotties use javascript and After Effects to allow designers the freedom to keep their websites interesting without sacrificing loading times or functionality.
Subtle gradients to create movement to guide the users’ eyes without distracting them from
the content
Introduced the tri-square graphic in more discreet instances
Previous landing page
More images of people to foster a stronger connection between the user and the content
Added hover functions to make the site more interactive
